Welcome to Natural Choice

Established over three decades ago, Natural Choice stands as a venerable institution in the realm of health and well-being. With a legacy deeply rooted in tradition, Natural Choice has evolved into a haven of knowledge and expertise, offering unparalleled support for the holistic health of the mind, body, and soul.

Natural Choice invites you to embark on a journey where health is not just a destination but a way of life. Join us as we continue to be your trusted companion in achieving top-to-toe health support, making every step of your well-being journey distinctly yours. You can learn more about the history of Natural Choice here.

We are proud members of the National Association of Health Stores and the British Independent Retailers Association.

Nestled within the bustling Market Place of Knaresborough, at No. 4, lies Natural Choice - The bricks and mortar of this Grade II listed building are etched in history where each corner holds a story, each artefact a chapter, and where the generations of the past merge with the shop's modern-day identity. Join us on the journey through time to where we are now as Natural Choice.

Find out the history of the building here

What Our Customers Say

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Katherine McGolpin

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I love Natural Choice- such a lovely local business with great staff and great products. The ladies are ALWAYS so kind and ready to help. Love going in for a chat and Natural Choice is a staple in my monthly shop. Thank you ladies!

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Amanda Twiggs

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I have been a few times recently to Natural Choice and all the staff I have dealt with have all been very helpful and really know their stuff. Liz in particular has always gone above and beyond with great advice as well as fantastic customer service - definitely worth a visit if you want to go down the natural path.

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Ruth Hanley

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This is a really good health food shop. A fabulous local resource. The staff are really knowledgeable and helpful, often ordering things that I need and adapting their stock to match what I regularly buy. As a primarily plant based eater I don't know where I'd be without them!